Week 2 Blog

This week me and Noor have been doing our pre production, we had to allocate job roles outlining who will be responsible for each job during each stage of production. Me and noor desided that during the production that i will be the main artist in the video and she will be the director, due to us not knowing what jobs there are during the post production we couldnt allocate jobs, but one of the jobs which is editing we are both going to do together. This week i had to upload my filmed presentation and have it analysised, saying how the focas group helped gain knowledge. I also finished my beachcobming which shows my devopled idea of my music video and what videos and pitchures represents it.

Me and Noor also had to conduct a quationaire on surveymonkey outlining a clear audience profile, 18 people took part in the survey. The questionaire results were very inlightening one of which we was that the people thought  thought that the artist should wear chinos with ironic funnty top with flat shoes, me and Noor both thought that the artists would have more of an mods and rockers style slash indie but i surpose the look that was most popular is more up to date and it steal has a indie theme which we want throughout.

This week i have started my analysis of three products from each medium, which means would have to find three examples for each medium, each example has to be spilt up into nine screen shots. I am half way through analysising the music videos. In this i have to include contruction of the represenation, the genre conventions and the narrative. I am doing It in the style of 'artofthetitles' which is liked very much by the examiners.

Overall this week has been very productive trying to complete the pre-production jobs, next we will hopefully have everythinh finished. Next week we have to do a final treatment and production schedules and call sheets.

Week 1 Blog

Once we found our copyright free music, which we had to find three. We then had write a 25 word description on each one saying what the music video would be about and how it would be filmed. Once we did this we then had to pick our favourite and make a power point presentation that we would later pitch to our class mates.

Over the summer holidays we got set work to complete a pitch, that would show are ideas on my music video and how it would relate to our audience. We also had to show what content would be included in our video and give examples, i chose to have a editing technique and used Rizzle Kicks - 'Down With The Trumpets' as my example. We also had to find a copyright free song and get permission to use it. The pitch also had to include the locations of where we would film, i also included a description of the song and what genre it comes under. 

When we got back school from summer we then had to present our presentation to our class, the pitch was filmed and so was the feedback which followed after.We then had to watch the feedback and write up and get examples from what the group thought could improve my music video. 


In conclusion over the some holidays i learnt how to make full in depth analysis of music videos and how music videos can represent a curtain branding. Doing this exercise i also discovered how to find copyright free music.  

Permission From Artists

Pitch for music video

Pitch for video

25 Words For Music video

Uncopyrighted music No.1

The video will be a performance with a band, using instruments. It will also include visual graphics and typography to suit the nature of the song with uses many synths.

Uncopyrighted music No.2

This video will be mainly narrative, based upon a break up from a women's point of view it will also have the artist performing looking out of a vehicle.

Uncopyrighted music No.3

This video will be a narrative storyline based on a man getting ready to purpose and gets rejected, there will also a  be an edit to match the artists actions to different backgrounds, it will also include a band performance behind coloured backgrounds.

MY PART OF JUSTIN BIEBER POWERPOINT

Marketing

Time line of Music video.

1920-1930



This was one of the oldest music videos, which was sung by Bessie Smith. This was sung live and couldn't  overlay music over the film, this shows the lack of technology and the difference of how music videos are now edited.



1970-1980



With the introduction of 'Top of the Pops' this created the same intention of what a music video, which is to promote a song. This meant that many artists appeared on 'Top of the Pops' to raise awareness of there song.


1980-1990


The introduction of MTV, meant that many videos could be publicized on tele, this meant that record labels would have to now create a visual image of the artist. This also meant that artists could show there views and how they want to portray the video. The first video shown on MTV was 'Video Killed The Radio Star'



With the introduction of MTV, record labels wanted to create memorable videos that will promote the song, and still today the music video 'Thriller' by Micheal Jackson is still remembered today. Having music videos meant that many people had to take care in how they were portrayed in videos, there is a disclaimer put in saying that the views shown in the video is not one of Michael Jackson.


1990-2000



In the early 90's a new genre of music arrived which evolved the music videos this was called punk rock, the video above changed how punk rock was seen, the band were shown playing a gig this created many bands copying this trend.    






In the late 90's pop rose again like it did in the 80's, but became more cheesy and attracted a younger audience. Many of the music videos were very cheesy and related to a young audience an example of this would be Britney Spears song which main mise en scene was a school theme.


2000-2010



In the mid 10's punk rock videos changed from bands performing music videos like gigs instead they made a narrative music video an example of this is Red Hot Chili Peppers song 'By the Way.'



Due to the advances in new media technology meant that many bands can do creative videos on the cheap, due to HD video recorders costing less. This also gave amateur artists to create there own video and also inspire them to be creative.

2010-Present Day



Due to new rise in technology many music videos have became short feature films, that are filmed in very high quality and use special effects and stunts. An example of this is Dr Dre music video 'I Need a Doctor' This video also shows how advertising has made its way into music videos with the use of synergy, an example of this would be the doctors using the hp tablets.  


With the rise of a new music genre called Dubstep which appeals to younger audience, this means that many of the music videos revolve around partying so that there audience can relate to it.