Week 10 Blog

The productivity during this week was split between Noor and I. She handled all the editing whilst working parallel, I took responsibility for the digipak and the magazine advert.

This week my main ogendure was to work on the templates of the digipak and magazine advert, every stage of the production I ask constructive feedback from my teachers, once they give their opinion i make changes depending on what they said. During this week we went to New Cross to complete the rest of our filming and we also produced a photoshoot there, because most of the digipak and the main image on the magazine advert involves having them pictures. So once had them pictures I implemented them into our items.

This was the first template of our digipak i included all the photo's of the photoshoot in New Cross once we gain other images from the music video i will add them in for continuity.

 These two magazines adverts are contrasting this is what it was like at the start of the week, but now with the edition of new photo's I was able to make it more contemporary with our artist theme.

FEEDBACK

During this week on Friday we received class feedback on the progress of our music video. We gained mainly positive feedback, but because there was such little there in regards to content, it was difficult for people to explain and be specific with their suggestion and opinion. I plan to ask for their insight again later during this following week, once I start using the footage from New Cross, London. 


Positive: 

• Good range of shots and accurate filming.
• Good camera movement and framing.
• Cutting to the beat has been carried out well.
• The idea of Sam ducking down and then coming back up again is creative.
• Use of location makes it visually appealing.
• The costume change works well with the style of the video. 

Suggestions/Weaknesses:

• The lip syncing needs to be timed better.
• More shots are needed.
• The pace of editing feels a little slow in comparison to the song.
• The narrative isn't fully clear. Is the artist a part of the narrative or separate? 
• More facial expressions from Sam.
• Camera movement too fast, the pans need to be slower.

After receiving all the feedback, I have planned to film the guitar shots with no movement to give the viewer a 'visual break' from all the constant panning. The aims for next week is to edit accurately and make Sam's lip movement match the song, to film the very last shots with Rajiv's guitarist, to edit chronologically and lastly to start adding more shots to the beginning of the video.